Barilla has always been a household name for pasta, but their latest limited-edition drop really got our hearts fluttering—literally.
To celebrate love in all its delicious forms, Barilla has launched a heart-shaped pasta, designed to elevate your next home-cooked meal into a warm, fuzzy, feel-good experience. We recently received a special media kit from the team, and as expected, it came packed with all the essentials: two boxes of the adorably-shaped pasta, two jars of their signature sauces, and some recipe inspiration to get us cooking from the heart.
We filmed a little unboxing video to capture the moment, but of course, we couldn’t stop there.
👉 We turned ours into a cosy baked pasta—check out the recipe here: Barilla Heart-Shaped Baked Pasta
Pasta with Heart
The limited-edition Barilla Heart-shaped Pasta is more than just cute—it’s cleverly designed. Made in Italy with 100% high-quality durum wheat, each piece features a double-heart shape: one smooth and the other ridged, giving a contrast in texture and better sauce grip. It’s a playful twist, but still grounded in Barilla’s classic Italian craft.
Whether you’re planning a Mother’s Day surprise, Father’s Day dinner, or simply want to show a little love to yourself (because why not?), this pasta brings joy to the plate.
As Melissa Chin, Head of Categories and Marketing at Barilla South & South East Asia puts it: “Food can be an expression of affection and has the unique power to bring people together.”
We couldn’t agree more.
Celebrate and Redeem This April & May
From 1 April to 31 May 2025, Barilla is also running a special promo with OTO Wellness:
The first 100 shoppers each week who spend S$8 on Barilla products—including one pack of the heart-shaped pasta—can redeem an OTO massager worth S$138. Just in time to treat a hardworking mum (or yourself) to something comforting, inside and out.
The pasta is now available at selected NTUC FairPrice and Cold Storage outlets, as well as online via RedMart.
Need Recipe Inspiration?
Barilla’s Executive Chef Andrea Tranchero has shared two heartwarming recipes to go with the new pasta, inspired by his own family traditions:
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Barilla Heart-Shaped Pasta with Traditional Bolognese & Mushroom – A hearty, classic comfort dish with tender beef, garlic, and earthy mushrooms.
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Barilla Heart-Shaped Pasta with Pesto Genovese & Mediterranean Flavours – A lighter, summery twist with basil, cherry tomatoes, mozzarella, olives and capers.
We went a different route with our own cheesy baked pasta version, and let’s just say… there were no leftovers.
📌 Try it for yourself: Here’s our baked pasta recipe using Barilla’s Heart-Shaped Pasta
Whether it’s for a celebration, a surprise dinner, or simply cooking something joyful midweek, Barilla’s newest launch is a reminder that love can be plated—and sometimes it’s shaped like a heart.
Images: Barilla Singapore
Video: Melissa Fann for In Chef Mode
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