If you thought Blue Label was the pinnacle of Johnnie Walker, think again. The iconic whisky brand has just launched its most exclusive platform yet—Johnnie Walker Vault—a new global luxury initiative that redefines what Scotch whisky can be. Think rare blends, cultural collaborations, and immersive experiences tailored for collectors, connoisseurs, and creatives.

This isn’t just a bottle drop. It’s a world built around bespoke storytelling through whisky—and it’s now open.

A Vault of Rarity and Artistry

At the heart of the Johnnie Walker Vault is Master Blender Dr. Emma Walker, whose creative studio sits beneath the brand’s Princes Street flagship in Edinburgh. Here, she curates an ever-evolving archive of 500 whiskies, chosen from over 10 million casks—many of which are aged, rare, or ghost stocks (from now-closed distilleries like Port Ellen and Brora).

This living archive fuels everything the Vault stands for:

• Private Blends: Ultra-rare and customised to personal taste

• Creative Collaborations: With global icons in fashion and design

• Luxurious Experiences: From private tastings to full travel itineraries in Scotland

Singapore’s First Taste of the Vault

The brand gave Southeast Asia a preview of the Vault with a private Blending Artistry Atelier in Singapore, hosted by Dr. Walker and Diageo Global Brand Ambassador Ewan Gunn. Held at Diageo’s Private Client Suite, the atelier offered hands-on whisky blending sessions using rare, high-aged malts.

Guests also sampled some of Johnnie Walker’s most prestigious blends:

• Johnnie Walker Blue Label – only 1 in 10,000 casks make the cut

• Johnnie Walker Aged 52 Years – the first ultra-aged expression created under Dr. Walker’s direction, featuring whiskies from Brora, Cambus, and Glenury Royal

A Whisky Made for Fashion

As a highlight, a bespoke blend was crafted for Singapore fashion icon Yoyo Cao—with a flavour profile shaped around her love for fresh berries, Japanese culture, and the essence of sakura. The result? A whisky that opens with strawberries and cream, moves into cherry blossom and raspberry, and finishes with ginger and dark chocolate.

Expect more collaborations soon. A couture fashion artist is set to join the Vault as its first creative partner in a limited-edition release later this year.

A Luxury Experience Unlike Any Other

Looking to go all in? The Vault is also offering a private blending package starting from £50,000. It includes:

• A custom blending session with Dr. Walker

• VIP travel and stay at the legendary Gleneagles Hotel

• Michelin-starred meals and a private Diageo archive tour

• A personalised whisky in a Baccarat crystal decanter

• Your blend’s recipe archived for future reorders—if the casks still exist

A New Benchmark in Spirits

The Johnnie Walker Vault marks a bold evolution for the brand—honouring 200 years of craftsmanship while opening the door to a future of tailored whisky experiences. Whether you’re a serious collector or simply whisky-curious, this is a rare glimpse into the art of blending at its most refined.

🔗 Learn more at johnniewalker.com/en/vault
📸 @johnniewalkersg | #JohnnieWalkerVault #KeepWalking

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Images: Johnnie Walker