Following the announcement of its two new zones – ProWine Zero and ProSpirits – ProWine Singapore 2024 is delighted to unveil its diverse range of exhibitors, the first German Pavilion, and the inaugural ProWine Awards, as well as the return of ProWine Singapore’s exceptional masterclass programme designed to elevate the show floor experience for industry professionals.

Beattrice Ho, Project Director for ProWine Singapore at Messe Düsseldorf Asia, enthused, “This edition of ProWine Singapore showcases not only a strong and diverse line-up of exhibitors and masterclasses but also the inaugural ProWine Singapore Awards that honours outstanding achievements across education, engagement, and trade, setting a new benchmark for excellence in the industry. This event celebrates the best in wine and spirits, highlighting our commitment to excellence, innovation, and sustainability. With new zones like ProWine Zero and ProSpirits, and the debut of the German Pavilion, we are delighted to offer dynamic opportunities for industry professionals to engage, learn, and connect.”

A diverse array of exhibitors

ProWine Singapore 2024, under its theme of diversity, proudly showcases an extensive selection of wines and spirits with 200 exhibitors from 26 countries. The event highlights six national pavilions and country groups, including France, Germany, Ireland, and three Spanish provinces (Catalonia, Castile and Leon, and Utiel-Requena of the Valencia Province), alongside Singapore, presenting a global panorama of vineyard excellence. The event anticipates 8,000 trade visitors from a dynamic community of professionals, including sommeliers, distributors, restaurateurs, and industry influencers. Approximately 30% of the visitors are expected to travel in from overseas.

This year’s show floor showcases a range of new exhibitors and exciting product launches in the region: Clonakilty Distillery will launch its inaugural Single Pot Still Irish whiskey. Triple distilled and matured on the Atlantic coastline, this award-winning whiskey, aged in Ex-Bourbon and Amontillado sherry casks, offers a range of flavours from custard cream to toasted nuts.

Albor de Resalte 2022 debuts in Asia, a 100% Albillo Mayor from the only white grape authorised in DO Ribera del Duero. This French oak-fermented wine, aged 12 months, offers a balanced blend of wood and fruit. Additionally, the Bobos Finca Casa la Borracha Bobal, sourced from organic Bobal vines over 80 years old and aged 10 months in oak, will also make its first appearance in the region.

First-ever German Pavilion in ProWine Singapore

The Federal Ministry of Food and Agriculture (BMEL) will host the first German Pavilion at ProWine Singapore in Hall 2 D1-01. 11 wine producers from four distinct regions will showcase their premium wines, complemented by seminars and tastings led by German Wine Ambassador representing the national German wine industry – Jessica Himmelsbach. The 75th German Wine Princess is also winemaker at Baden-based Weingut Julius Zotz.

Singapore has been chosen to kickstart the annual Reisling Week festivities around the world celebrating this noble grape and is organised by the German Wine Institute (DWI) and will see various campaign activities aimed at promoting the love for Riesling in Singapore.

At the German Pavilion, exhibitors will unveil their products for the first time in Asia: Weingut Spiess will showcase the Bechtheimer Hasensprung Pinot Noir. At the same time, Einig-Zenzen will introduce the Dr. Zenzen Queen of Grapes Riesling to the region. Meanwhile, a 2023 Riesling from Frey Winery in Ober-Flörsheim, southwestern Rheinhessen, will make its global premiere. At co-located exhibition, FHA-Food & Beverage, Germany has been chosen as chosen Country of Honour where 37 exhibitors will be present within the Germany Pavilion, making it one of the biggest German participation in its history.

Germany and Singapore’s strong bilateral relations, highlighted by the 2022 Joint Declaration on sustainability and free trade, have boosted German food and drink exports to Southeast Asia to over one billion euros, with Singapore as a critical market. In 2022, German wine exports to Singapore doubled to two million euros, reflecting Singaporean consumers’ discerning taste. Germany’s wine exports are expected to continue growing in the region due to Riesling’s popularity and compatibility with Southeast Asian cuisine.

Celebration of Sustainability

Sustainability is also spotlighted on the show floor, with exhibitors featuring organic and sustainable wines. In Spain, Valsangiacomo – Viticultores de San Juan, a sixth-generation family-owned winery, produces organic wines from 100% local grapes harvested from non-irrigated plots at 700 meters above sea level. Sierra Norte Winery will showcase its “Winery for Climate Change” initiative. The GRAD No.1 Cooler, a Swedish-designed portable wine cooler, is produced sustainably and combines style and eco-consciousness by running on 100% renewable energy.

ProWine Singapore 2024 will also host an exclusive afternoon party with The Drinks Business Asia to celebrate outstanding sustainable initiatives by wine, beer and spirits companies, focusing on products and practices sold into Asian markets.

Held on Wednesday, 24 April 2024, from 4:00 pm to 5:30 pm, the new partnership between the drinks business Asia and ProWine Singapore will feature a short presentation, a selection of fine wines, and engaging conversations surrounding sustainability. A special Excellence in Implementing Sustainability award from a ProWine Singapore exhibitor will also be presented during the event.

ProWine Singapore Awards 2024

On Thursday, 25 April 2024, from 4:30 pm to 6:00 pm, celebrate the pinnacle of innovation and excellence at the inaugural ProWine Singapore Awards 2024. This prestigious event is designed to showcase and honour contributions and achievements within the wine and spirits industry, focusing on three foundational pillars: Education and Training, Experience and Engagement, and Trade. The awards aim to elevate industry standards and stimulate ongoing innovation, featuring a distinguished panel of judges from Singapore and the global community.

The awards recognise the dynamic spirit and achievements of industry innovators and leaders across nine categories, including “Best Wine & Spirits Education Programme,” “Best Emerging Wine & Spirits Talent,” Best No-Lo Beverage List,” “Best Wine & Spirits’ “Best in Glass – Wine & Spirits List,” and “Top 10 Outstanding Wine Importer/Distributor.”

Elevated Masterclasses and Tasting Experiences

A hallmark of ProWine Singapore, this year’s curated line-up features specialised masterclasses led by esteemed Masters of Wine (MW) and industry experts, in-depth discussions on evolving consumption trends, distribution strategies, technological advancements, and insightful demonstrations by industry trailblazers. Attendees can also anticipate an immersive exploration into the world of wines and spirits through a carefully curated series of tasting sessions. The tasting experiences at ProWine Singapore have consistently garnered high praise, offering attendees an invaluable opportunity to familiarise themselves with various spirits and wines, aiding them in making informed purchasing decisions.

Moreover, attendees will gain invaluable insights and access to some of the industry’s top talents, learning about their successful operational strategies in the wine and spirits sector. In alignment with ProWine Zero, those eager to deepen their understanding of the rising sober-curious culture in Southeast Asia can participate in two-panel discussions focusing on the burgeoning no-low alcohol movement.

Registration for ProWine Singapore 2024 masterclasses is now open; attendees can register their interest here.

Images: ProWine Singapore 

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