FIRST PRIDE, Southeast Asia’s plant-based food innovators under Tyson Foods, has launched two new products in Singapore, the Plant-Based Crispy Nuggets and Plant-Based Popcorn Bites. Furthermore, FIRST PRIDE’s two mainstay products, the Plant-Based Crispy Strips and Plant-Based Spicy Nuggets will receive a new look with updated packaging.
All products deliver on FIRST PRIDE’s promise to offer plant-based proteins that, while made of plants, are so meaty and juicy, that even a carnivore like the T-Rex believes it’s actual meat. FIRST PRIDE’s loveable carnivorous mascot Tony the T-Rex is the perfect embodiment of the mind-changing experience you’ll get from the first bite of FIRST PRIDE plant-based products — symbolising how those averse to plant-based will discover a new taste sensation. Enter the NuggetVerse with Tony the T-Rex here.
Zero meat, maximum satisfaction
Through their trademarked “IntraPlant Tech” blend of wheat, soy and citrus fibre, FIRST PRIDE recreates the delicious meaty textures and flavours, without the use of actual meat. Together with their innovative three-step coating method of battering, pre-dusting and breading, FIRST PRIDE guarantees a natural crispiness and crunch in every bite with the trifecta of delightful texture, crispy exterior and juicy interior.
In 2021, FIRST PRIDE’s Snack Series bagged the Product Launch of the Year award at the annual FMCG Asia Awards hosted by Retail Asia, which celebrates the most outstanding FMCG companies around Asia Pacific that have shown exemplary performance with their innovative products and initiatives. That same year, FIRST PRIDE’s Crispy Nuggets was also voted by the public as the Best Plant-based Meat in Root the Future, Thailand’s largest plant-based/vegan & sustainability community.
All products under FIRST PRIDE’s Green Series come with a high fibre and protein content, are 100% Halal-certified and contain no preservatives, flavour enhancer, meat or trans-fat.
From now till 30 September 2022, enjoy guilt-free maximum crunch at only S$3.20 per 170g pack (U.P. $4.25) of FIRST PRIDE’s plant-based products while stocks last. FIRST PRIDE products are available for purchase at NTUC FairPrice, Cold Storage, Giant and Redmart.
Images: FIRST PRIDE