Meat & Livestock Australia (MLA) leads the herd with its latest campaign, The Great Steak Escape, by encouraging Singapore to get back out to restaurants and enjoy the rich flavours of Australian beef. From Monday, 28 June to Sunday, 25 July 2021, each of the 21 participating venues across the island will feature menu items that showcase and celebrate the delicious flavours of Aussie beef.

With much of the little red dot feeling the absence of travel, the Great Steak Escape offers a chance to venture on a gastronomic “escape” down under to discover and indulge in Australian beef’s natural goodness. Home to healthy cattle that are naturally raised in Australia’s vast backyard, Australian beef is both nutritious and offers a delectable taste profile that is perfect for many international cuisines. During a time of travel restrictions and border closures, The Great Steak Escape aims to bring beefy goodness to Singapore with a bit of love from Australia’s farmers.

Mikuni Stanbroke Wagyu Sirloin

Whether diners are looking for a quick bite to eat or a special evening at one of the island’s best restaurants, The Great Steak Escape’s partners offer a variety of cuisines from around the globe, showcasing delicious and enticing beef creations. Participating venues include Burnt Ends, Culina, Guzman y Gomez, Kinki, Level 33, Meatsmith, Potatohead (3 Buns), SKAI, Golden Peony and The Feather Blade, to name a few.

“The Great Escape invites consumers to indulge in Australian beef and its great benefits and flavour profile. But, more importantly, we want to showcase the fantastic partners we work with at MLA. It has been a trying time for the food & beverage industry, and we want to support them by encouraging diners to get back out to venues,” said Valeska, Regional Manager, Southeast Asia for MLA.

Grand Hyatt Marketplace mezza9 Roast Bundle

Australian beef is a natural product of its environment, bursting with the nutritional benefits of Iron, Zinc, Omega-3, Amino acids and other essential nutrients. From rich and flavourful Wagyu steak to juicy, mouth-watering burgers, when guests choose to dine on Australian beef, they are making the discerning choice for a meat that is produced with care, by the best in the business for multiple generations.

The Great Steak Escape begins Monday, 28 June, until Sunday, 25 July 2021. Visit True Aussie Singapore on Instagram and Facebook to learn more about the restaurant partners and their dishes or visit the campaign site here for more information.

Diners are also encouraged to keep their eyes peeled, as MLA will be hosting a social media contest where participants can enter into a lucky draw, with the opportunity to with a grand prize of a two-day, one night stay at the Grand Hyatt with S$300 dining credit at MEZZA9 for the complete Australian dining experience.


Images: Grand Hyatt Singapore and Mikuni

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