That is what GuocoLand is hoping to do during the current Phase 2 (Heightened Alert) measures where dining-in is not allowed and work from home is the default. Guocoland has proactively reached out to more than 60 group buy communities located all over Singapore to make bulk order purchases from their F&B tenants. Some of these include estates in Serangoon, Sengkang, Punggol, Yishun, Bedok, Choa Chu Kang and Jurong.
“It has been a year of challenges and uncertainty for our tenants, and we are committed to work closely with them to seek out opportunities for their businesses and offer assistance where needed. This group buy initiative presents a win-win solution for our F&B tenants to expand their sales channels during this time where business is limited to takeaway and delivery only. For buyers, the coordinated purchase offers convenience, group savings and accessibility to food options beyond their neighbourhood,” said Valerie Wong, General Manager, Asset Management, GuocoLand.
Some tenants are offering between 10% and 25% discount for the group buy orders and some are including free delivery with a minimum order. The push for group buys also creates a positive spill over effect to other Guoco Tower tenants. Group buy communities are incentivised when they hit a minimum spending tier and will receive up to S$150 worth of free gifts from other tenants, courtesy of GuocoLand. This is one of the company’s ways to cross-promote other retail tenants while supporting their sales.
Currently, there are a couple of group buy deals that are confirmed, including one for SBCD Korean Tofu House, which specialises in traditional Korean tofu stew. The order of about 200 sets that is close to S$3,000 was made with Sengkang Group Buy (@sengkanggroupbuy) and will be a dinner delivery for this Sunday, 22 May.
Cheryl Guo, the group buy admin of Sengkang Group Buy said, “GuocoLand has provided us with the convenience to access food options in the CBD that are not available in the neighbourhood. With GuocoLand’s support, our group buy members can benefit from the additional incentives and enjoy more affordable prices with this collective purchase.”
For group buy communities interested in finding out more about the offers, please contact Hailey Khoo at firstname.lastname@example.org. The current promotion is valid from 18 May to 13 June 2021.