As the wellness wave continues to grow in Singapore, more consumers are embracing beauty routines that go beyond skin-deep. Enter Vitagen Collagen Less Sugar, a daily dose of skin-loving nutrients and gut-boosting goodness — all packed into one convenient bottle.

Designed for modern lifestyles, this functional beverage features 500mg of marine collagen peptides and 30mg of vitamin C per bottle. Collagen plays a key role in supporting skin elasticity and renewal, while vitamin C helps with collagen synthesis and adds antioxidant protection. Together, they promote a healthy, radiant complexion — from within.

But it doesn’t stop there. Each bottle is also infused with billions of live probiotic cultures and 7.5g of dietary fibre to aid digestion and maintain gut balance. Whether you’re facing humid weather, spending long hours in air-conditioning, or navigating fast-paced routines, this blend supports you inside and out.

What sets Vitagen Collagen Less Sugar apart is its light floral twist — with flavour options like Elderflower, Rose, and the signature LB Original — all made without artificial sweeteners and with 8× less white sugar than typical cultured milk drinks. It’s also certified with the Health Promotion Board’s Healthier Choice symbol, thanks to its low sugar and fat content.

This isn’t Vitagen’s first foray into innovation. Since introducing collagen-enriched cultured milk in 2007, the brand has remained a pioneer in combining beauty and wellness in a bottle. And with their latest campaign, “Put the bounce back into your skin”, Vitagen is inviting Singaporeans to make self-care a refreshing, daily ritual.

Available at supermarkets, minimarts and online, Vitagen Collagen Less Sugar is priced at around $4.30 for a pack of five 125ml bottles. For added convenience, home delivery is also available through Vitagen’s hotline at 6282 8822.

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Images: Vitagen