Beer and streetwear might not seem like an obvious pairing—but 1664 and CLOT are here to prove otherwise. From 17 to 27 April, this East-meets-West collab will pop up at Plaza Singapura with a limited-time textile-inspired speakeasy, part merch drop, part bar, and fully interactive.

At the heart of this collaboration is a shared love for style, culture, and creativity. CLOT, the cult streetwear label founded by Edison Chen, brings its bold East-meets-West fashion identity to the table, while 1664, the premium French wheat beer, brings the pour.

Step Into the 1664 x CLOT Textile Co.

The pop-up is designed like a nostalgic fabric shop—think rolls of cloth, Eastern motifs, and curated moments to snap pics, sip beer, and score exclusive merch. Visitors will move through interactive stations:

• Create your own digital avatar

• Pour your own 1664 beer

• Score stamps on a branded postcard to unlock freebies

• Chill out at high tables with drinks in hand

At the end, you’ll get a complimentary 1664 pouch—and if you spend S$30 on drinks, a personalised fabric coaster is yours to take home.

📍 Plaza Singapura (Outdoor Atrium)
📅 17–27 April 2025, 11AM–10PM
💰 Free entry with registration (from 7 April)

The Drinks Keep Pouring (And So Do the Prizes)

Even if you miss the pop-up, you can still get in on the celebration. From 7 April to 13 June, buy 1664 beers islandwide—from restaurants to supermarkets—and stand to win prizes including:

• Flight tickets to Paris (worth up to S$3,500)

• Exclusive 1664 x CLOT merchandise like caps, tumblers, and tees

• Weekly giveaway sets for 1664 fans

More drink = more chances to win, especially if you’re picking up towers or jugs at partner bars.

Fashion Meets Flavour

This is the first time 1664 is diving into fashion collabs, and they’ve chosen a label known for bold culture statements. With a strong Asian identity and a global outlook, CLOT’s streetwear drops are usually instant sell-outs—and this one pairs that energy with a crisp pour of beer.

Even better? You can pick up limited-edition merch at the event, including:

• 1664 x CLOT caps, totes, tumblers, and tees

• Gift-with-purchase promos at 7-Eleven, Cheers, and online stores

🍺 For more info or to register: www.1664sg.com
📱 Follow: @1664singapore

---

Images: 1664 Singapore