Jääde, the provider of pristine natural spring water sourced from the majestic Salpausselkä Ridge in Lahti, Finland, has announced its launch into Singapore today. Founded in 2023, Jääde embodies purity and excellence, offering consumers an unparalleled taste of untouched Nordic freshness.

Pronounced yah-dey, Jääde encapsulates the harmonious union of the coolness of ‘ice’ (jää) and the vitality of ‘spring’ (lähde), offering a refreshing dance of duality in every drop. Sourced from a unique geological terrain formed during the last Ice Age and stored in an ancient aquifer protected by natural terrain for nearly 10,000 years, Jääde undergoes natural filtration by the ridges and eskers of the Salpausselkä and is further purified by dense layers of sand and gravel.

Jääde is celebrated as the epitome of immaculate purity, cherished by generations of Lahti people. From source to bottle, Jääde is committed to environmental stewardship and responsibly draws only 1% of Lahti’s water, part of Finland’s water system, which is recognised by UNESCO as the world’s cleanest water source – while preserving its natural renewal process and upholding its utmost sustainability. Bottled at the source, in a state-of-the-art facility only 1.2km away from the water source, this ensures that the water is unaltered; Jääde is also packaged with naturally sourced, recyclable materials and leaves little to no waste.

The launch of Jääde into Singapore marks a significant milestone for the homegrown brand as it introduces Finland’s spring water to the world. Dedicated to ensuring universal access to pristine spring water and contributing to a more sustainable future, Jääde hopes to expand into other regional markets in the near future, ensuring everyone, regardless of their background, can access this essential resource.

We are thrilled to introduce Jääde to Singapore, a city that values quality and sustainability,” said Allan Poh, Founder of Jääde and Director of Aqua Matters Pte Ltd. “Our mission is clear: to provide the pure Finnish spring water while championing environmental responsibility. Everyone deserves access to clean, high-quality water, and Jääde represents our commitment to this vision. Singapore represents a pivotal step in our journey to share the pristine goodness of Jääde with the world,” he continued.

Jääde’s Bag-In-Box – Enjoy Pure Finnish Spring Water on the go!

Jääde offers an elegant drinking experience anytime, anywhere with its portable Bag-in-Box (BIB) packaging. Available in 5.1-litre boxes, the BIB format combines convenience with sustainability.

Jääde’s BIB packaging has a sustainable and hygienic design, comprising 75% corrugated box; the BIB is fully recyclable, with bags crafted from 53% renewable and recycled materials, allowing for easy separation and efficient recycling. The inner bag maintains product hygiene even after opening, thanks to an internationally patented integrated valve design that prevents air and bacterial intrusion, ensuring freshness for up to 180 days. Additionally, BIB packaging saves up to 80% of raw material consumption compared to PET bottles, reduces storage space, improves logistics efficiency, and significantly lowers carbon footprint.

Priced from S$19.90 for a Single 5.1-litre Box and S$63.60 for a Pack of Four 5.1-litre Boxes, Jääde is now available on Shopee, Lazada and Shopify.

To learn more about Jääde, please visit https://jaadewater.com/ or @drinkjaade.

Images: Jääde
Video: The Wellness Insider