British retailer Marks & Spencer (M&S) is celebrating 30 years of Percy Pig!Percy Pig products have come a long way in his cheerful 30 years of existence. Since celebrating the 25th anniversary in 2017, the retailer’s iconic Percy range has continued to expand. Once only existing in the form of chewy sweets sold in a handful of UK stores, Percy is now a well-known figure with a loyal global following, and whose presence continues to grow internationally – Percy Pig products are available in 147 different countries!

In celebration of the beloved Percy’s 30th, M&S has released exclusive Percy Pig branded food as well as clothing and household products to delight its dedicated customers, many of whom are loyal Percy Pig fans.

To mark the celebration, M&S has released the FIRST ever Percy backpack which is filled with Percy sweets, Percy Pennies and Percy Jam Sandwich biscuits – Percy-flavoured pink shortcake biscuits sandwiched with a raspberry jam and cream filling, complete with Percy’s face on the top and curly tail on the bottom. M&S has also released a limited-edition 30th birthday version of the much-loved Percy Pig Sweets to celebrate 30 years of Percy.

Some of the special items across Clothing and Home include the Pure Cotton Percy Pig T-Shirt which features a fun party scene print on the front with Percy Pig in the centre, complete with a glitter cake and balloons as well as the Percy Shaped Mug, which has been designed with a 3D nose and ears, plus a quirky tail-shaped handle.

The spread the festive cheer, from 11 August to 12 September, customers can buy 2 or more Percy items and enjoy 15% off the total price. From 15 August to 31 August, BLUE members can redeem a complimentary Percy Beachball by spending S$80 in a single receipt. For a limited time from 6 August onwards, all takeaway coffees and teas sold at the Café at M&S Wheelock Place and the Coffee-To-Go at M&S Vivo City, M&S Jewel, M&S Raffles City, M&S One Raffles Place and M&S Parkway Parade will be cladded in the celebratory Percy’s 30th Birthday Sleeve. Whereas, all dine-in coffee will be decorated with Percy Pig Latte Art. The Café at M&S Wheelock Place will also be selling adorable Percy Pig Muffin at S$3.90 per piece to commemorate the beloved Pig’s 30th.

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Images: Marks & Spencer Singapore