To celebrate Singapore’s 60th National Day, FairPrice Group (FPG) is giving the nation something to crunch about. From July to September 2025, look out for three new limited-edition potato chip flavours—Kopi, Laksa, and Black Pepper Crab—available at all FairPrice supermarkets and Cheers outlets across the island.

These SG60-exclusive chips are a cheeky yet nostalgic nod to the nation’s most beloved dishes, reimagined as snackable bites for any time of day. Whether you’re craving the bold heat of black pepper crab, the creamy spice of laksa, or the bittersweet depth of kopi, there’s a flavour that taps right into the Singaporean soul.

Chipping in for the Nation’s Birthday

That’s not all—over 400,000 packs of FairPrice’s award-winning Truffle Chips will also be given out in the 2025 National Day Parade funpacks, worth close to S$500,000. It’s a crunchy gesture to spread some spud-tacular joy to every Singaporean this National Day.

“Food brings people together, and we want to make this SG60 celebration as flavourful and fun as possible,” said Vipul Chawla, CEO of FairPrice Group. “From our Truffle Chips to these playful new flavours, we’re making indulgence accessible to all.”

More Snacks, More Fun

Beyond the new chip trio, FairPrice has also dropped three new flavoured cashews—Wasabi, Honey Mustard, and Garlic—and three new potato crisp flavours: Original, Mala, and Tomato. Prices range from S$2.35 to S$4.90, delivering snack-time variety without breaking the bank.

Snacks that Deliver Value, Always

FairPrice’s “Own Brands” range now includes over 3,500 products, typically priced 10–15% lower than national brands. One in three items in an average FairPrice basket is now from its Own Brands line—proof that affordability doesn’t mean compromise on taste or quality.

Ongoing SG60 Initiatives by FairPrice Group

FairPrice has rolled out multiple initiatives in 2025 to help Singaporeans celebrate meaningfully, including:

• Save Every Day Campaign: Up to $60 in savings with 400+ vouchers (until 10 Sept 2025)

• S$5M in May Day essential savings

• Best Sellers for Less: 12 weeks of housebrand discounts

• Return Vouchers: Ongoing rewards across three waves

Where to Buy

🛒 Available now through September 2025
📍 All FairPrice supermarkets & Cheers stores
🌐 fairpricegroup.com.sg

If you’ve ever wanted to snack on your favourite hawker dish in chip form—now’s your chance. SG60 just got a lot crunchier.

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Images: FairPrice Group