From its humble beginnings in a coffeeshop to the bustling walkways of Jewel Changi Airport, Breadfirst Everyday is entering a bold new chapter — one that includes not only their beloved all-day brunch fare, but also Singapore’s first-ever AI-generated milkshakes.

Known for its East-meets-West waffle and rosti burgers paired with zesty Thai sauces, the hawker-born brand has always attracted foodies with its generous portions and café-quality meals. Now, founders Lex Loi, Zenith, and chef Chua Keng Ling (affectionately known as Bear) are taking things up a notch — embracing innovation and expanding their menu with a futuristic twist.

Brotherhood, Brunch and Bear

Breadfirst Everyday was born out of friendship and purpose. The brand was created by Lex and Zenith for their long-time friend Bear, a chef passionate about brunch. Despite working in numerous restaurants, Bear never got a chance to explore his dream. So, with a strong bond and unwavering support, the trio launched Breadfirst Everyday — a stall offering café-style brunch at wallet-friendly prices.

Their first location, tucked away in the same coffeeshop as their hotpot brand Qi Xiang Chicken Pot, quickly gained traction. Social media buzz around their story and their indulgent burgers with house-made waffles and rostis drew crowds across the island.

When the coffeeshop lease neared its end, the team was offered a rare opportunity to set up shop at Jewel Changi Airport. While hesitant about the risks, they saw the move as a leap of faith worth taking. It was a chance to grow and connect with a global audience.

Kaya Durian AI Milkshake

Introducing AI Milkshakes – Born from Innovation and Urgency

Soon after settling into Jewel, the team realised brunch alone wasn’t enough to meet the demands of Jewel’s vibrant foot traffic. In a moment of kitchen inspiration and online desperation, co-founder Lex turned to AI.

By prompting ChatGPT for fusion milkshake recipes, he discovered surprisingly viable suggestions that, with a few tweaks, made it to the kitchen — and the menu.

“We don’t normally use Artificial Intelligence in our kitchens, but this experience has opened our eyes. It saved us weeks of R&D and gave us flavour ideas we’d never have thought of. AI is here to stay,” says Lex.

With fun, creative flavours like Bubblegum and Kaya Durian, the AI Milkshake series officially launches mid-May 2025.

Celebrate SG60 with a Sweet Deal

To celebrate both Singapore’s 60th birthday and the launch of this new drink series, Breadfirst Everyday is offering 60% off the second AI Milkshake from mid-May onwards. Prices range from S$9.90 to S$12.90, making it the perfect time to treat yourself — and a friend.

Visit Breadfirst Everyday

📍 Address: 78 Airport Boulevard, #B2-257 Jewel Changi Airport, Singapore 819666
🕚 Opening Hours: 11am to 10pm daily
📱 Facebook: Breadfirst Everyday
📸 Instagram: @breadfirsteveryday
🔖 Hashtags: #breadfirsteveryday #rostiburger #alldaybrunch #aimilkshake

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Images: Breadfirst Everyday