Hennessy is marking the Mid-Autumn Festival 2026 with limited-edition V.S.O.P and X.O bottles created in collaboration with its global ambassador, Jackson Wang.

The release forms part of the brand’s Experience a New Kind of Ceremony campaign, which brings together cognac, tea rituals and the festival’s emphasis on reunion and shared celebration.

Tea-Inspired Mid-Autumn Rituals

The campaign draws on tea’s place in everyday gatherings, from traditional tea sessions to conversations over drinks at cafés and kopitiams.

Both bottles feature packaging designed around this meeting of tea and cognac. Fluid lines, contrasting colours and a moon motif formed from tea leaves are used to represent connection and shared ceremony.

The two expressions are paired with different tea-inspired serving suggestions.

Hennessy V.S.O.P Limited Edition

The V.S.O.P edition is intended for livelier social gatherings and may be served in tea-influenced drinks such as an Oolong Iced Tea.

Its packaging uses brighter colours and a sense of movement to reflect the style of the drink.

Hennessy X.O Limited Edition

The X.O edition takes inspiration from traditional fine-tea rituals and is presented as a more intimate drinking experience.

One suggested serve pairs Hennessy X.O with ice made from Pu’er tea. Its packaging combines cognac-amber tones with understated silver details.

Jackson Wang Fronts the Campaign

Jackson Wang appears in the Mid-Autumn campaign as part of Hennessy’s effort to present the festival through a contemporary Asian perspective.

The collaboration focuses on the meeting of established customs with newer ways of gathering, drinking and celebrating across different generations.

Availability in Singapore

The Hennessy V.S.O.P and X.O Mid-Autumn Festival Limited Editions will be available in Singapore from 1 September 2026.

Hennessy V.S.O.P Limited Edition: Available at FairPrice
Hennessy X.O Limited Edition: Available at Cold Storage

Hennessy will also hold in-store sampling sessions at selected FairPrice outlets every Thursday to Saturday throughout September. Visitors will be able to try a festive variation of a Hennessy V.S.O.P highball.

---

Images: Hennessy