A New Era for Straits Wine Company Singapore

Straits Wine Company, one of Southeast Asia’s most established wine retailers and distributors, has entered a bold new chapter. Now under the helm of private investment group Star 3, the company is expanding its vision beyond wine retail into immersive, lifestyle-driven experiences that reimagine how we connect with wine.

With a refreshed brand identity and leadership, this marks the start of a dynamic evolution for the brand, which has already built a loyal following since its inception in 2006.

Meet the New Owners

Star 3—comprising private equity veteran Francis Goh, entrepreneur Su-Lin Yong, and wine industry stalwart Mason Ng (Master Sommelier)—has acquired Straits Wine Company with a vision to preserve its strong foundations while amplifying its relevance for modern consumers. The trio is bringing a mix of business acumen, innovation, and deep industry knowledge to chart the company’s next phase of growth.

More Than a Retailer: A Wine Lifestyle Company

The new vision for Straits Wine is to evolve into a wine lifestyle company offering not just curated labels but immersive experiences for enthusiasts and beginners alike. At the heart of this transformation is LITHE, a brand-new 2-storey flagship concept in the heart of Dempsey.

Part wine bar, part retail space, and part private club, LITHE invites visitors to sip and explore in a casual yet sophisticated environment. With over 800 wine labels, the flagship will also host educational tastings and social events, turning wine shopping into a full-bodied experience.

Curated Collections and Expert Guidance

Under Mason Ng’s stewardship, wine curation is receiving a major upgrade. LITHE and other future outlets will showcase a diverse yet approachable collection—from natural wines and biodynamic blends to Old World classics. Expect a friendly, down-to-earth vibe backed by deep sommelier knowledge and a growing team of wine professionals.

Straits Wine also remains committed to education, with curated tastings and events designed to empower consumers with knowledge—whether you’re just learning about tannins or ready to build your own cellar.

What’s Next?

Beyond the flagship, expect more innovative formats from Straits Wine, including pop-up tastings, collaborations with restaurants, and possibly regional expansion. While LITHE sets the tone for this new phase, the team promises that each concept will bring something different to the table—always rooted in approachability, quality, and enjoyment.

Whether you’re a longtime customer or a curious newcomer, this reboot of Straits Wine Company is set to reintroduce wine in Singapore as a lifestyle worth sipping slowly.

---

Images: Straits Wine Company