Negroni Week, the annual celebration of the world’s #1 classic cocktail is back for another week of drinking for a good cause. Themed “The Power of Timeless Bonds”, the 11th edition builds on the unbreakable connection between bartenders and the industry, while reinforcing the truth that there’s no Negroni without Campari.

In its bid to rally consumers into the appreciation of aforementioned bonds, this year’s activation will be Campari’s biggest yet with over 90 participating bars and counting, alongside a host of pop-up events and partnerships across Singapore from 18th – 24th September.

Grassroots to a worldwide movement

Launched in 2013 by Imbibe Magazine to celebrate the world’s best-selling classic cocktail with an element of raising money for charities, the first edition started as a grassroots campaign with just 120 participating bars worldwide. In an industry of fleeting activations, Negroni Week has continuously withstood the test of time and trends like its namesake. With its ethos of striving for a better future one drink at a time, the initiative has grown exponentially with thousands of venues worldwide year on year, and over US$4 million raised thus far for charitable organisations.

Come 18 – 24 September 2023, Negroni Week will once again partner with Imbibe Magazine in collaboration with Slow Food International – a global organisation dedicated to preserving traditional gastronomy and sustainable food production. Changing up the fundraising process, this year’s edition will require participating bars to donate a minimum of S$25 as registration fee that will go towards the Negroni Week Fund created by Slow Food International which will then be channelled towards various local projects. Bars across the globe will also be given the liberty to donate a portion of sales from every Negroni purchased during the week to their chosen local charities.

The power of timeless bonds

Since the creation of the first Negroni in 1919, Campari has remained the red heart of the drink with its unmistakable bittersweet complexity. Acknowledging the connection between bartenders, customers and craft, this year’s edition is themed to emphasise how these bonds unite to form a thriving industry that mirrors Campari as the core in every Negroni served.

Challenging bartenders to encapsulate that vital bond in a cocktail, participating bars are welcomed to create renditions imbued with personal philosophies and signature touches. Presented alongside the historic combination of equal parts gin, vermouth and Campari, Negroni lovers are encouraged to explore bars dotted around the city for a varied journey throughout the week.

This year, Negroni Week in Singapore will see a mobilisation of over 90 bars and counting. Returning participants include Jigger & Pony, Anti:dote, Tess Bar & Kitchen and more, alongside new venues such as NightHawk, Jungle Ballroom, Puffy Bois and Offtrack, just to name a few.

In an effort to further the campaign message, Campari Group will also be rounding up 10 representing bartenders to convey their inspirations and personal experiences with the cocktail through a content series that will be spotlighted across marketing collaterals and Campari Singapore’s official socials at https://www.instagram.com/camparisg.

Negroni Week 2023 Events and Partnerships

Across the campaign week, Negroni lovers can also look forward to schedule of events that play up the Italianity of the drink’s origins with music nights, aperitivo hours, a closing party and partnerships that include:

1. Opening Music Night at Offtrack
18 September, 5pm onwards

The life of every bar besides its drinks and people, is the ambiance where it is enjoyed. With music being a key factor that contributes to the enjoyment of cocktails, Campari will be hosting its opening night at Offtrack – a bar where music is the centre of everything. Founded as a collaboration between local collectives Darker than Wax and Ice Cream Sundays, attendees can expect nothing short of an immersive backdrop with live DJs on vinyl.
Amping up the charitable element, drinkers will be given the opportunity to request their preferred tracks by filling out a request card with cash donations at their discretion as a form of music appreciation and to support Offtrack’s chosen charity partner.

2. Aperitovo Night at Puffy Bois
21 September, 6pm onwards