For the first time in over 50 years, Subway® is bringing to life its very own museum, also known as the Subway Big Museum of Taste, from the 10th to the 30th of August 2022, exclusively in Singapore. Spanning over 6,000 sq ft, Subway’s Big Museum of Taste offers a discovery into one of the world’s largest Quick Service Restaurants (QSR), made experiential through digital installations and interactive activities, all in time to commemorate Singapore’s National Day. It will be located at the first level of 11 Prinsep Link, a State Property managed by the Singapore Land Authority.

Featuring nine never-before-seen interactive installations across four zones, the museum promises a fun-filled experience for everyone. Behold the seven metre long iconic and longest-running Italian B.M.T.™ sub right at the entrance of the museum, offering a grand welcome to guests. To effectively manage the crowd, all guests are to register themselves online prior to their visit to the museum, before they can collect their near field communication (NFC) tags at the museum, at the start of their journey.

Discover the history behind one of the world’s largest and most renowned quick service restaurant brands, through insta-worthy feature walls and fun trivia games. Additionally, guests will have a truly immersive experience by going behind-the-scenes and becoming their own sandwich artists, assembling their virtual sub. Imagine “kneading” your own dough, “slicing” vegetables and challenging your friends to a dance-off while you “pick” your protein!

Before saying goodbye, fans can enjoy a sweet treat of freshly-baked Subway cookies and Coca-Cola, but not before browsing our limited-edition museum merchandise at the gift store. Fans can look forward to bringing home their very own exclusive Subway-branded socks, pop sockets, t-shirts, pillows, tumblers and more!

“Over the years, Subway has become a household name that everyone is familiar with, but to be able to go back to our roots and delight our guests with the milestones and brand experience that make us who we are today, I think is a pretty special memory that we want to create for all. We are extremely proud to bring a sandwich museum of this scale for the first time in the world for Subway, and even more so, during the celebration of Singapore’s birthday. As we continue on our multi-year transformation journey at Subway, it is moments like this that we have with our guests that continue to drive our momentum. Thank you to all our Subway fans in Singapore, we look forward to creating many more firsts with you,” said Eric Foo, President, Subway, Asia Pacific.

To mark the momentous launch, the museum has also been certified by the Singapore Book of Records for being the “First Sandwich-Based Museum in Singapore”, Subway will also be the first brand to attempt the record for the “Largest Sandwich Making Game” for the Museum’s experiential zones. The Singapore Book of Records is a non-profit organisation established to compile and adjudicate all national records.


Subway’s Big Museum of Taste is one of the activities supporting the brand’s “What’s Your B.M.T.” campaign, which encourages guests in Singapore to explore and discover the meaning behind their own interpretation of B.M.T.™. In line with the campaign, Subway is also delighting guests with its classic Italian B.M.T.™ and has unveiled two upgraded versions – B.M.T.™ Double Cheese and B.M.T.™ Plus – now available at all Subway Singapore restaurants islandwide. The campaign will also be bringing to life the Subway beloved brand mascot, SubBro, in a larger-than-life 3D advertisement, from 10th August to 6th September 2022, at the TenSquare billboard just overlooking the Subway Big Museum of Taste along Prinsep Link.

Experience the Subway Big Museum of Taste

Entrance  Looking for the most insta-worthy spot? Look no further than the entrance where the 7-metre long iconic Italian B.M.T. sub sits as a grand welcome to all Subway fans. Don’t forget to post and tag #SubwaySingapore #BigMuseumofTaste and @subway.singapore!
Registration Counter Flash your e-tickets and receive your NFC tags for entry! Please be reminded to redeem your tickets online as tickets are not sold at the museum to manage the crowd.
Zone 1 Discover the story behind the original submarine sandwich brand and its evolution to becoming one of the largest and most iconic quick service restaurants in the world!
Zone 2 Think you’re a 100/100 Subway fan? Challenge yourself to a perfect score on all 20 Subway trivia quizzes!
Zones 3 & 4 Build and assemble your own digital sub – “knead” bread dough, “slice” some vegetables and even show off your moves in a dance off!
Gift Store Redeem your free cookie and Coca-Cola while browsing through limited edition merchandise.

Location details

Address  11 Prinsep Link Singapore 187949
Dates 10-30 August 2022
Opening hours 

Mon-Thu: 10am to 9pm

Fri-Sun: 10am to 10pm

All tickets have to be redeemed via Tickets are not available for purchase at the museum. Spend S$12 in any Subway Singapore restaurant to redeem one ticket or S$20 to redeem two tickets. Restaurant spending is only applicable for walk-ins and takeaways, not applicable for orders made through third-party delivery apps and/or websites. Children aged 12 years and below enjoy free entry. Terms and conditions apply.

Images: Subway Singapore

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