For the first time ever, reality television fans can experience what they see on their TV screens with the launch of La Takorea – the world’s first digital restaurant to be developed within 48 hours on-air, and available for delivery in Singapore exclusively via GrabFood.

Launching today, La Takorea, a Korean-Mexican fusion digital restaurant brand, was conceptualised and executed by contestants in a tight challenge on Episode 4 of the popular reality show. This was done in collaboration with global food technology company TiffinLabs, featuring food tech firm Next Gen’s first brand, TiNDLE.

During the episode, the 2 competing teams were tasked to identify cuisine gaps in the global food delivery ecosystem to create a digital restaurant brand using TiffinLab’s proprietary data on food trends and consumer profiles – the main prerequisite being the dishes had to taste great for an optimal delivery experience, and use game-changing TiNDLE (chicken made from plants) as the main ingredient. Leveraging the Korean-fusion trend analysis provided, contestants developed a menu of 8 TiNDLE dishes that includes dumplings, tacos and bars, now available to the public.

The winning team, as judged by ONE Chairman and CEO Chatri Sityodtong and Niharika Singh, ONE’s Senior Vice President of Corporate Development & Strategy, together with special guest judge TiffinLabs Co-founder & Chairman, Kishin RK, is focused on Korean-Mexican food and comprised of Singaporean Joy Koh, Nazee Sajedi from the USA, Venezuelan Jessica Ramella in the kitchen, along with Niraj Puran Rao from India, Clinton Tudor from New Zealand, Yexin Ke from Germany, and Indonesian Paulina Purnomowati, separately focused on the brand identity, financials, marketing and go-to-market strategy.

Viewers can now decide which menu item is their favourite by ordering La Takorea exclusively through delivery partner GrabFood in most areas across Singapore.

For more information, please visit www.latakorea.com.

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Images: La Takorea