Homegrown heroes TiNDLE, ecoSPIRITS and Brass Lion Distillery have joined forces at award-winning 28 HongKong Street for the month of April, to demonstrate how sustainable food and drink can make an environmental impact in just a single serving.

“TiNDLE is founded on the belief that doing our part for the planet should be easy, enjoyable, and most importantly delicious. We are excited to partner with like-minded brands such as Brass Lion Distillery, ecoSPIRITS and 28 HongKong Street to showcase how these special moments can also have a positive impact on the environment and our carbon footprint,” says Jean Madden, Next Gen CMO.

Fried Chicken n’ Waffles 

The brands share a green approach to business – TiNDLE is a mouthwatering chicken experience made from plants, bringing real people together for a mind-blowing taste experience that also benefits the planet; ecoSPIRITS is an innovative closed-loop distribution system that nearly eliminates packaging waste in the premium spirits supply chain, providing a transformative carbon footprint reduction. The specially created cocktail features gin from Brass Lion Distillery, delivered via the ecoSPIRITS system. As Singapore’s first full-fledged micro-distillery, Brass Lion distills locally and sources their botanicals within a 5km radius of the space – in addition to significantly reducing their glass and packaging waste with ecoSPIRITS.

“Sustainable food and drink is a necessary condition to a long-term future for this planet. With 40 billion single use glass spirit bottles produced in 2020 alone, it is high time that we all work collaboratively to end resource-intensive practices,” notes Paul Gabie, CEO of ecoSPIRITS, “TiNDLE, Brass Lion Distillery and 28 HongKong Street are all contributing to Singapore’s rising profile as a center for green innovation and conscious consumption.”

The April edition of 28 HongKong Street’s Proper Dinner series will feature Chef Melvyn Tan’s TiNDLE spin on the bar’s iconic Fried Chicken n’ Waffles topped with homemade herb butter. Chef Mel makes everything from scratch to create the dish — making this version likely the most sustainable, freshest take on the nostalgic American bar food in Singapore.

The dish is paired with the Brass Ring Cocktail, a low-waste, gin-based cocktail by Chris Saw, Singapore’s reigning Sustainable Bartending Competition winner. Working to achieve minimal waste by upcycling leftovers from the kitchen, Chris has created a tall and refreshing vegan cocktail that features Brass Lion Singapore Dry Gin, aromatised leftover white wine and a house-made lime cordial from discarded lime husks.

Each Proper Dinner served in the month of April will do the following:

  • Save 31L of water by switching from traditional resource-intensive chicken to TiNDLE’s chicken made from plants
  • Eliminate 150g of carbon emissions through 28’s use of ecoSPIRITS low-waste spirits technology
  • Plant one native tree in 28’s name in the endangered Kalimantan rainforest in Borneo, Indonesia

Justin Pallack, General Manager, 28 HongKong Street, concludes, “28 HongKong Street is thrilled to partner with both ecoSPIRITS and TiNDLE because their missions are aligned with ours. Both partners answer the question, how to celebrate the wonderful world of F&B while minimising the impact to our wonderful world. These brands give consumers the option to enjoy high quality products in a conscientious way. Hopefully we will see this approach up and down our supply chain in the very near future.”

The TiNDLE x Brass Lion Distillery x ecoSPIRITS Proper Dinner is only available in April 2021, Tuesday to Saturday from 5pm to 7pm. Reservations are recommended. Visit 28hks.com to book.

Images: TiNDLE, ecoSPIRITS, Brass Lion and 28 HongKong Street

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