ShopBack has partnered with local bakery, Bake Inc, to introduce the world’s first Christmas Cashback Cake for the festive season. The Christmas Cashback Cake is a reminder for shoppers to get the most bang for their buck on 12.12, which is part of ShopFest, ShopBack’s annual mega shopping festival that runs until 31 December 2020.

Before you bite into the decadent log cake, a surprise awaits. A gentle tug of the tab at the back of the cake will reveal a row of six $2 notes encased in a protective plastic sheet.

A quirky treat for Christmas

“We wanted to introduce something fun and out-of-the-ordinary for ShopBack customers this festive season – and what better way to remind shoppers that they can get cashback via our platform than with a cake that you can pull money out of? We included $12 within each log cake to remind shoppers about the upcoming 12.12 sales,” said Imran Mohamad, Head of Marketing, ShopBack Singapore. “Besides this exclusive log cake, users can get up to 90% cashback on their end-of-year gifts, fashion and tech items,, daily essentials like transport and food delivery vouchers, and home essentials from over 600 brands on the platform. ShopBack users can even claim their SingapoRediscovers Vouchers with bonus cashback on their staycations.”

“We are a traditional neighbourhood bakery with little to no digital presence. When ShopBack approached us, we felt that this was a great opportunity to create something unique and reach out to even more customers online,” said Lorraine Aw, Digital Marketing Manager, Bake Inc.

A delectable treat

Apart from the surprise cash, the log cake is also a delicious treat. The light and fluffy chocolate sponge cake is layered with rich dark chocolate cream and dusted with powdered sugar to resemble snow.

It is then topped with rich chocolate ganache and delicate chocolate flakes. At the core of the cake lies a milky chocolate swirl. The log cake is also lower in sugar and does not contain preservatives.

How to get ShopBack’s Christmas Cashback Cake


The 500g Chrismas Cashback Cake costs S$58 and can feed 6 to 8 persons. It comes with a set of limited edition Cashback Troopers plushies, which are characters from ShopBack’s popular in-app game.

You can get the log cake by scanning the QR code above or click here to get the voucher on the ShopBack mobile app, and redeem the cake at any of the Bake Inc outlets.

For every cake order, you will get 1% cashback credited to your ShopBack account, which can be withdrawn into your bank account.

Be quick because there are only 400 log cakes up for grabs!


Images: ShopBack


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